Get measured

Touting the work of the following colleagues in my latest column in Kommunikasjon 3/18 (only in Norwegian, sorry!):

Buhmann, A., & Brønn, P. S. (in press). Applying Ajzen’s Theory of Planned Behavior to predict practitioners’ intentions to measure and evaluate communication outcomes. Corporate Communications: An International Journal.
Buhmann, A., Likely, F., & Geddes, D. (2018). Communication evaluation and measurement: Connecting research to practice. Journal of Communication Management, 22(1), 113-119. doi:10.1108/JCOM-12-2017-0141
Macnamara, J. (2018). A review of new evaluation models for strategic communication: Progress and gaps. International Journal of Strategic Communication, 12(2), 180-195. doi:10.1080/1553118x.2018.1428978
Zerfass, A., Verčič, D., & Volk, S. C. (2017). Communication evaluation and measurement: Skills, practices and utilization in European organizations. Corporate Communications: An International Journal, 22(1), 2-18. doi:10.1108/CCIJ-08-2016-0056

The conclusion is that there is no excuse, not to measure communication. My usual hobby horse, however, is that not everything can be measured…

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Framing “the Public Interest”

We have just completed a successful post conference on lobbying and democracy at ICA in Prague, when the first result of our common project in the network on public affairs and lobbying in EUPRERA hits the streets. We aimed to create a good fit between the journal name (Journal of Public Interest Communications) and the paper title (“Framing ‘the Public Interest’: Comparing Public Lobbying Campaigns in Four European States“). Working with a great team of scholars on this: Ketil Raknes, Ian Somerville, Chiara Valentini, Charlotte Stachel, Irina Lock, Scott Davidson, and Peter Seele, we empirically corroborate the claim that lobbyists appeal to the public interest to strengthen their proposals. Four case studies are used, cutting across different European cultural clusters and political systems.

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The PR Silk Road is open

“Political Communication [hearts] Public Relations” is the title of my chapter in the  volume Public relations theories for contemporary China edited by C. Xianhong. The chapter presents and discusses political communication as the field has developed in the Western hemisphere. The potential of this scholarship to inform public relations is discussed alongside the notion “political public relations.” Arguably, there has also been many studies of public relations and power which could be subsumed under the political communication umbrella. Still, the main argument of the essay is that political communication contributes with a much needed understanding of the communicative dimensions of politics. Political communication and political theory offer important ontological insights about for instance conflicts of interests.

Ihlen, Ø. (2018). Political communication [hearts] public relations [translated from Chinese]. In C. Xianhong (Ed.), Public relations theories for contemporary China (pp. 358-370). Beijing, China: Public Relations Society of China. Preprint version

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Get your orders in!

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Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.