In 2004, I wrote a public relations textbook for the Norwegian market together with Per Robstad. When it was time to make a second edition, I decided to up the ante a bit and write a proper scholarly book discussing the theories of the field. What do we have? Where should we go?
The book bears the title PR and Strategic Communication: Theories and Professional Identity (translated) and is out now on Universitetsforlaget. Sorry folks, it is only in Norwegian. If I can find the time, however, I hope to rewrite it for the international market. Don’t hold your breath though.