Encylopedia entry on CSR and communication

Everything you wonder about CSR and then some. The Encyclopedia of Corporate Social Responsibility is out on Springer. A steal at 1200 Euro only! I have an entry here on communicating with stakeholders. The gist of it is really that communication is at the heart of how corporations go about mapping, evaluating and relating to social expectations and demands stakeholders are making. Communication is also absolutely necessary when corporations want to share their views of CSR and how they manage the externalities they create. When a corporation is communicating with stakeholders, it must be thought of as a two-way process that involves the use of symbols, including language, to influence or share an idea or a perspective, and/or to learn more about the ideas and perspectives of stakeholders.

Skjermbilde 2013-08-16 kl. 08.59.07


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