Seattle is the place to be this year in May, at least if you are interested in mediatization research. Kjersti Thorbjørnsrud, Tine Ustad Figenschou and myself have a paper accepted in the panel session “Advancing mediatization research” organized by our colleague Knut Lundby in the Philosophy, Theory, and Critique division of ICA. Our paper is titled “Operationalizing mediatization: The case of public bureaucracies”. In the paper we criticize current strands of mediatization theory for being too vague and all-embracing; lacking the tools to distinguish media impact from other intertwined societal forces. We argue that narrow operationalization paves the ways for both complex and consistent analysis, providing informed discussions about how mediatization interfere with and modifies other meta-processes.