Hopefully the Swedes in Helsingborg are ready and receptive. On two occasions this year, I will be airing my thoughts on how critical rhetoric can be used to study public relations. I will be visiting the Department of Service Management and Service Studies for their research seminar in April. And yesterday I learnt that my paper on the same topic is accepted to the Nordic conference on rhetoric research to be held in Helsingborg in October. Looking forward to both events!