Against the grain

Had fun at the International Conference on Corporate Communication in Hong Kong yesterday in the social media and crisis panel. I was pushing the idea, developed together with Abbey Levenshus (U of Tennessee), that there are certain limitations for dialogue in the organizational setting and within social media use. Our paper was called Digital Dialogue: Crisis Communication in Social Media. While organizations can and should cultivate a dialogic culture, they should also try to reconcile themselves with the fact that it is difficult for them not to instrumentalize the dialogue, thus running against the grain of (genuine) dialogue theory.

Screen Shot 2014-06-04 at 23.43.31

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