The sizeable handbook called Mediatization of Communication (ed. Knut Lundby) has landed. Josef Pallas and I have a chapter in there discussing the mediatization of corporations. We argue that the mediatization of the corporate institution can be observed by looking at the attention devoted to media coverage and the resources that are poured into public relations. Management is often made available to the press and the timing of the media often influences corporate activities. The tools of media relations are themselves examples of mediatization as they are not only adapted to the logic of the news media.
In addition, together with the usual suspects of Kjersti Thorbjørnsrud and Tine Ustad Figenschou, I have a chapter on mediatization of public bureaucracies in there too. The chapter provides an analytical platform for studies of mediatization processes in public bureaucracies. It first discusses how mediatization should be operationalized to be applicable as a theory guiding empirical research on this type of institutions. Second, the chapter proposes key characteristics of potential mediatization processes in public bureaucracies, followed by a discussion of their normative implications.
Another version has been published in Organizations and the Media: Organizing in a Mediatized World (edited by J. Pallas, L. Strannegård & S. Jonsson). Here we provide even more details of the mediatization process in public bureaucracies.
The full references are:
Ihlen, Ø., & Pallas, J. (2014). Mediatization of corporations. In K. Lundby (Ed.), Handbook on mediatization of communication (pp. 423-441). Berlin: De Gruyter Mouton.
Thorbjørnsrud, K., Figenschou, T. U., & Ihlen, Ø. (2014). Mediatization of public bureaucracies. In K. Lundby (Ed.), Handbook on mediatization of communication (pp. 405-422). Berlin: De Gruyter Mouton.
Thorbjørnsrud, K., Ihlen, Ø., & Figenschou, T. U. (2014). Mediatization in new areas: The changed role of public bureaucracies. In J. Pallas, L. Strannegård & S. Jonsson (Eds.), Organizations and the media: Organizing in a mediatized world (pp. 162-175). New York: Routledge.