I am truly delighted by having a chapter accepted in the forthcoming Routledge Handbook of Critical Public Relations, edited by Jacquie L’Etang, David McKie, Nancy Snow and Jordi Xifra. This promises to be a landmark for the field! My feeble contribution is a chapter that focuses on a particular program for critical rhetoric and discusses its implications for analysis of public relations. While the critical rhetoric project has several strengths, a call is issued to bring back a focus on the agent to create a better fit for analysis of public relations. It is argued that there are, indeed, other critical, but less macro-oriented, perspectives that should be pursued, too. Don’t hold your breath though, publication is not likely to happen before NEXT fall.