It is five minutes to midnight

A Special Forum on Organizing/Communicating Sustainably is under way in Management Communication Quarterly. I have a piece in there called “It is Five Minutes to Midnight and all is Quiet”: Corporate Rhetoric and Sustainability” where I try to do two things: First, to give a sketch of the corporate rhetoric on sustainability; second, to discuss the implications of the so-called communicative constitution of organizations (CCO)-perspective have for criticism of this type of rhetoric. The latter holds that ambitious corporate sustainability rhetoric helps drive the sustainability agenda. The position taken in this essay is that a first step is to acknowledge the need to move beyond the insistence that no dilemma exists between meeting business goals and achieving sustainability. Fundamentally: Aspirational talk will not dissolve this discrepancy. Preprint version

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