Social theory as compass

Piet Verhoeven and I continue our crusade to highlight the necessity of using social theories to analyze strategic communication. In the new Routledge Handbook of Strategic Communication, we have extended on our discussion started in Public Relations and Social Theory and Public Relations Inquiry. The chapter is called “Social theories for strategic communication” and we argue that to choose a social theoretical approach by implication means that 1) the domain of research includes the social level, 2) a description of society is sought, 3) key concepts like legitimacy and reflection comes to the fore, 4) key issues for research concerns power and language; and 5) an empirical program based in social constructionism propels communication studies to the 
. Preprint version

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