Birds of feather

I have been tagging along the prolific Anders Olof Larsson on a study of Norwegian politicians and their use of Twitter. Twitter, has often been deemed as an elite medium, thus reducing its democratic potential. The findings in our study show a different picture. Most of the politicians in the sample do use Twitter and its @message functionality. Furthermore, the extent to which they communicate with ordinary citizens is larger than expected. Still, it is a clear tendency that the exchanges are found in user clusters with little overlap between them. The researched party leaders mostly approach other Twitter users in unique clusters. Open access!

European Journal of Communication


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