ICA 2015 is on! I am packing two papers and a panel and will be heading for Puerto Rico in May. Together with Abbey Levenshus, I will present a paper that continues our work on dialogue and social media. The paper Extolling and extending dialogue: Proposing new directions for research on corporations’ use of social media includes six propositions about the social media’s dialogic potential for corporations.
Fresh off from the DIGICOM-project, Joel Rasmussen and I will present a paper called Risk, crisis and social media: A meta-study of six years’ research. The paper illustrates how the literature has increasingly focused on causality, explaining the impact of different communicative choices on citizens’ perceptions of organizations in crisis. We also found that there are certain aspects that are largely missing. In addition to the lack of generalizable samples and studies of actual, preventive risk communication, very little attention is given to the effects of the digital divide on social mediated risk and crisis communication.
Finally, together with Magnus Fredriksson I proposed a panel called “Typology Teasing: Extending on Sociological Approaches in Public Relations.” In the wake of recent theory development in the field there is a need for public relations to come to terms with itself as a multi-paradigmatic discipline. This panel will focus on the sociological research strand in particular, which includes widely diverse approaches to social problems and different solutions for these.
The panelists will include such renowned scholars as Derina Holtzhausen, Magda Pieczka, Vilma Luoma-aho, and Finn Frandsen. Magnus will present a paper, while I will be chairing the panel.