I have just had a paper accepted for the Barcelona PR Meeting #5, this time arranged in honor of Bob Heath! I will be presenting a paper written together with reknown Norwegian economic history professor Einar Lie. Our contribution is titled “‘Because I am Worth It’: A rhetorical analysis of the debate regarding CEO compensation.” There are huge national differences between the compensation CEO levels. The so-called Nordic model has, for instance, been dominated by egalitarian values and the CEO-to-worker pay ratio is not as large in the Nordic countries as in, for instance, the USA. Increasing globalization and political shifts have, however, likely led to changes in the debate and a greater acceptance for the pay differences. Building on empirical material from the debate in central newspapers, this paper tracks the historical and rhetorical trends in a particular Nordic country, Norway, and relates them to the idea of a “fully functional society” put forward by Heath (2006).