Soon hitting the streets, the seventh volume of the book series Developments in Corporate Governance and Responsibility. This time the title is Corporate Social Responsibility in the Digital Age, and together with Elisabeth Hoff-Clausen I have a chapter there called “The rhetorical citizenship of corporations in the digital age”.
This is the gist of the chapter: Corporations also have communicative responsibilities towards society, something that is highlighted when applying the conceptual frame of rhetorical citizenship. The prime goal of this paper is to discuss what rhetorical citizenship as a normative aspiration might entail for corporations. From a descriptive perspective, we argue that rhetorical citizenship may appropriately describe the communicative practices that corporations are expected and induced to engage in by publics, not least in social media. While the vernacular discourse on corporations’ Facebook pages might not always resemble typical political deliberation, we consider the act of being present and responsive in social media a form of rhetorical citizenship.