The unstoppable Craig Carroll continues his quest on behalf of the corporate reputation construct. Previous installments have been the edited volumes Corporate reputation and the news media around the world. (Routledge, 2010) and Handbook of communication and corporate reputation (Wiley-Blackwell, 2013). Now under preparation: Encylopedia of corporate reputation (Sage, 2016). Not sure if it amounts to a pole position, but I have just had four entries approved: Rhetorical theory, framing theory, source credibility, and social theory. The latter with Piet Verhoeven (of course).