The Routledge Handbook of Critical Public Relations is out

Peoples first reaction when they hear the term “critical PR” is usually that this is an oxymoron. However, after the landmark publication Critical Perspectives in PR way back in 1996, critical mass has finally been achieved for such a perspective. Jacquie L’Etang and friends have launched the Routledge Handbook of Critical Public Relations that contains 32 chapters. I am very happy to say that I am aboard. My chapter focuses on a particular program for critical rhetoric and discusses its implications for analysis of public relations. While the critical rhetoric project has several strengths, a call is issued to bring back a focus on the agent to create a better fit for analysis of public relations. It is argued that there are, indeed, other critical, but less macro-oriented, perspectives that should be pursued, too.

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