Ketil Raknes (Kristiania U College) and I are touring the world with our gospel on lobbying. We will be attending a London workshop in May, do the ICA conference in Fukuoka in June, and head to Groeningen in September. We have just had a paper called “Self-interest in New Wrapping: ‘Appeal to Community’ as a Topos in Lobbying“ accepted for this years EUPRERA conference. The paper explores strategic communication and organizational rhetoric that makes appeals beyond organizational self-interest. In the private sector, corporations frequently argue that they are not just maximizing profit at all costs, but pursue higher goals invoking the term corporate social responsibility. In lobbying too, appeals to what is “best of society” have become a staple rhetorical strategy. However, little research has been done on this type of rhetoric. Building on the notion of topos the paper explores the ways that lobbyists attempt to fuse their private interests with a broader appeal to what is best for society as such.