Positioning the CEO

The latest instalment of my research column in the practitioner magazine Kommunikasjon deals with CEO positioning pointing to the following publication: Zerfass, A., Verčič, D., & Wiesenberg, M. (2016). Managing CEO communication and positioning. Journal of Communication Management, 20(1), 37-55. In particular I highlight the finding that the systematization is somewhat lacking.

Screen Shot 2016-06-23 at 10.47.04

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