Symbolic capital

After having traded in social capital for what seems like an eternity, I have opted out in unknown terrain with an entry on symbolic capital for The International Encyclopedia of Strategic Communication. Symbolic capital concerns reputation and has roots in the other forms of capital that a social actor might possess, including social, economic and cultural capital. The notion invites a perspective on how organizations attempt to position themselves in different contexts where different types of capital are appreciated. In some fields, like business, your symbolic capital is closely tied to your ability to make a profit. In others, like academia, a different hierarchy is in place with roots in your education, publications, and so forth. Strategic communication and public relations can be seen as organizational activities aimed at building and securing the symbolic capital of organizations in their respective fields as they make up the social world.

Ihlen, Ø. (in press). Symbolic capital. In R. L. Heath & W. Johanesen (Eds.), The international encyclopedia of strategic communication. Malden, MA: Wiley-Blackwell.

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