New chapter out soon going on about the potential for public relations as a radical activity. Three different aspects or versions of radical public relations are discussed. In the first instance, public relations as a radical activity can be seen as that which provides a break with the previous functionalistic paradigm of the discipline. A second take is that radical public relations applies critical and postmodern theories that call attention to power struggles in society and criticize the role public relations plays in this regard. Ultimately, the chapter ends with a discussion of a third possible take, namely that radical public relations promotes agonistic, consensual conflict as the ideal for practice.
Ihlen, Ø. (2017). Fanning the flames of discontent: Public relations as a radical activity. In E. Bridgen & D. Vercic (Eds.), Experiencing public relations: International perspectives. London: Routledge.