Robert L. Heath and I have had our paper Ethical grounds for public relations as organizational rhetoric accepted for presentation at the 68th Annual Conference of the International Communication Association (ICA). In Prague, we will discus how public relations practitioners can communicate ethically and what the positive social contribution of public relations as organizational rhetoric can be. These recurring questions are discussed with the starting point in rhetorical theory. The paper adds the notions of fairness and rhetorical citizenship, as well as agnostic theory to the discussion. Taken together, the paper thus contributes to the further development of ethical grounding for public relations as a form of organizational rhetoric.